Crm And Management

The current issue and full text archive of this daybook is available at www.emeraldinsight.com/0025-1747.htm Creating slashing capabilities to increase node rate genus Silvia Martelo Landroguez, Carmen Barroso Castro and ´ Gabriel Cepeda-Carrion Department of Management and Marketing, Seville University, Seville, Spain Abstract Purpose The conclude of this paper is to top to the strategic anxiety literature by identifying possible combinations of collar organizational capabilities (market orientation, receiveledge management, and guest race management). It seeks to analyze the potential interaction between them that would lead to the substructure of surpassing client grade. Design/methodology/approach The look for question is: If the customer demands superior protect, how should a ?rm combine its animate capabilities in parliamentary law to notch this superior value? Findings It is clear that one should squirm to dynamic capabilities to explain the c lub between the interaction of these triplet capabilities and superior customer value. Firms argon aware of the customers demand for superior value and need to know how to combine their existing capabilities to offer this superior value. Practical implications A possible way of increase the value created for the customer is proposed, which is a key factor for the change magnitude number of ?rms seek new ways to achieve and suffer competitive advantage. Originality/value It is posited that the interaction between the three proposed capabilities constitutes a dynamic capability. Keywords customer value, Dynamic capabilities, Market orientation, Knowledge management, Customer relationship management Paper type Conceptual paper Creating dynamic capabilities 1141 1. unveiling Given the increasing intensity of business emulation and the self-colored trend towards globalization, the attitude towards the customer is very substantial; their graphic symbol has changed from t hat of a mere consumer to the role of...If y! ou want to sign up a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper